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You’ve probably already realized that posting videos is one of the best ways to grab your audience’s attention. It’s hands down the easiest content to consume. The good news for content creators is that it’s never been easier to record and edit fantastic looking videos. Gone are the days of needing tons of expensive equipment and having to wait to download everything to your computer. Everything is now just in the palm of your hand.
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This all makes sense as smartphones are ever more present in our daily lives. According to Statista, it is projected that in 2019 the number of smartphone users in the world will grow to an astounding 2.5 billion.
This makes it easy to understand why there are so many apps out there trying to get your attention as being the best or even most fun (with filters and extras) out there.
But if you are looking for what really is the top app to use, you’ve come to the right place. In this post, we’ve selected the 20 apps that we think outperform the rest and have the best features. Keep on reading and find the one that best fits your needs!
Why should I use a special app for videos?
Before we get going with our list of apps, you might be asking yourself why anyone would use a separate app just for video, let alone pay for one.
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Beyond the advantages of being able to record and edit your videos with no heavy equipment or set location, there are a lot of other perks. Primarily if you are looking to post quickly on social media.
And this is a huge advantage. Since nearly everything today is somehow connected to social media, being able to post content quickly and easily is a game-changer.
In addition to this, most of these apps are free, which is a big difference from most computer software programs. If you do pay for one of these apps, the benefits make it well worth it.
And of course, since these apps have been adapted for smartphones, they tend to be much more intuitive in use than most desktop software. You don’t need to decode dozens of menus, options, and shortcuts. All of the features are just a logical tap away.
So, let’s get things rolling and find out the best apps for you to start producing videos on the go.
For videos with more professional results
Although technology has advanced a lot over the last few years, smartphone cameras still haven’t reached the level of professional equipment. But this doesn’t mean you can’t create professional-looking videos on your cell phone.
There are a lot of apps that let you fine-tune the image quality and control the details like focus, exposure, and resolution.
In what follows, you’ll find a selection of the best programs for those who want to produce content that is a bit more sophisticated.
1. Adobe Premiere Rush
- Available for Android, iOS, Mac, and Windows
- Free, but offers a paid plan
Adobe CC is well known among those who work in design, photography or desktop video editing. And they have now brought their powerful software to smartphones.
Premiere Rush brings the power of its desktop version to the palm of your hand. The idea of the tool is for the video to be ready quickly. With this in mind, it offers a lot of things that will feel familiar from previous versions.
To get started, just select the video files you want to work with. You can use your photo library, Dropbox, Creative Cloud, among other options.
Premiere Rush has a free version, although limited, and a monthly subscription that includes 100GB of cloud storage and unlimited projects.
2. FiLMic Pro
- Available for Android and iOS
- Paid
Another high-performance smartphone app is FiLMic Pro, which has a simple interface and can be easily assimilated by the user.
You can change recording settings to better suit your purposes and save the presets.
It can record in slow motion, time-lapse and presents few bug complaints, such as locking up during its use.
The only problem with FiLMic Pro is that it’s not free. Its price on Google Play is $ 14.99. It’s also available for iOS.
3. iMovie
- Available for iOS
- Free
iMovie is Apple’s own app, so you’ll only find it on iPhones and other Apple products.
If you are an Apple user, you’ll find this program for free already on your device to edit videos.
It’s got all of the features you need to create great content and runs with seamless integration with all of Apple’s other services.
Additionally, iMovie lets you share your videos directly on social media with only a tap.
4. ProCam 7
- Available for iOS
- Paid and with in-app purchases
If you are looking for an app that will bring your Apple device to the next level, ProCam 7 is for you.
The app gives iPhones features and controls that were once only found in DSLR cameras, which opens the door for any user to get amazing footage.
Among its available features is manual exposure control, focus, white balance, among a wealth of options for different image modes and 4K.
ProCam 7 will run you US$ 5.99 to download and start using with optional in-app purchases that can be made later.
5. Camera Plus pro
- Available for iOS
- Paid with in-app purchases
Camera Plus Pro is yet another option among recording apps available for iOS.
Its features allow the user to easily choose the best settings for their videos in a practical way.
It provides gridlines so that you can stabilize your recordings better, in addition to having a time-lapse option, which allows you to speed up your recording from 0.25 to 2 seconds.
You’ll find it on the App Store for US $2.99.
6. Cinema FV5
- Available for Android
- Paid
With Cinema FV-5, you can shoot with the best of them and get a wide range of tools for image adjustment.
Among the features available are image control (like ISO, exposure and white balance), zoom in and out while filming, audio and video codecs and 4K compatibility.
Cinema FV-5 is only available for Android and will cost you US $ 2.49.
7. Camera JB+
- Available for Android
- Paid
With an incredibly intuitive interface, Camera JB+ is ideal for those who want practicality when it’s time to record. All of the features are visible and easily accessible.
Only available on Android, Camera JB+ gives you the possibility to customize the screen, adjust the quality of the image and to film in 4K among other features.
To install this app, you’ll need to pay US $1.99.
8. VideoShow
- Available for Android and iOS
- Free, but has in-app purchases
VideoShow is the ideal app for those who want to easily integrate photos, videos, music, and text into their content.
Everything is easy to edit by using a template, which can be shared directly to social media.
You’ll find the app on the App Store and Play Store for free with options to purchase more features in-app later.
9. Open Camera
- Available for Android
- Free
Open Camera is one of the most powerful Android apps for recording. It offers dozens of features that had only been available in professional programs before.
With it, in addition to the traditional adjustments for exposure, focus and white balance, you can also set voice commands to control remotely.
You can leave your videos sounding even more professional as the app supports external microphones.
Open Camera is an open-source app, so you’ll find it for free on the Play Store.
10. MAVIS
- Available for iOS
- Free, but with in-app purchases
MAVIS is another recording option for Apple devices. It separates itself from the crowd by offering a lot of advanced features that other apps don’t.
The app has adjustments for capture and exposure speed, real-time chromatic vector and custom frame rate. And that’s not all: MAVIS also allows you to connect external devices, such as microphones and recorders, to the iPhone’s Lightning port. The interface is clean, intuitive and gives you access to all the features with just one touch.
Although it is free, more advanced features need to be purchased separately within the app.
11. Movie Pro
- Available for iOS
- Paid
If you want an app with similar features and as powerful as FiLMic Pro, but you don’t want to spend that much, you can choose Movie Pro.
This app offers a number of advanced features, such as manual focus and exposure controls, as well as on-screen audio control and support for Bluetooth microphones.
The app costs US$6.00 on the App Store, which represents a great cost-benefit for those who want to make more elaborate videos.
Producing videos with fun effects
A lot of times, you may want to make videos a little more relaxed, with fun effects such as filters and drawings. Especially if you are big on social media and want to encourage the engagement of your audience.
There are a variety of apps to record video that let you play with effects and make your content more fun and lighter. Check it out:
12. VivaVideo
- Available for Android and iOS
- Free, but with in-app purchases
If you want to record more relaxed videos with your cell phone, VivaVideo is a great option.
It has thematic effects, allowing you to produce a small film, either with photos or with the recordings you already have stored on the device.
Among the features available in the app are cutting tools, voice filters, text insertion, filters, and stickers
VivaVideo is free and available for Android and iOS.
13. Lapse It Pro
- Available for Android and iOS
- Free, but with in-app purchases
Have you heard of time-lapse? This technique consists of condensing a long video into a few seconds and has become quite famous in recent years.
If you want to make things like this but don’t know how, don’t worry. With Lapse It Pro, you can!
In addition to speeding up or slowing down your movies, the user can record and make quick edits in the app itself. And, once ready, post it on your social media with ease
Lapse It Pro is available for Android and iOS and is completely free, but with in-app purchases. There is also a paid version available that has no ads and goes for US $3.99 on Play Store and US $2.99 on the App Store.
14. Super 16
- Available for Android
- Paid with in-app purchases
If you dig the vintage look and pine for the days of Kodachrome, Super 16 is your new, nostalgic friend.
This app offers textures, grain and charming imperfections that only grandpa’s 16mm film cameras could offer.
Despite having a slightly more complex interface, the results are fantastic for those of you who prefer their content retro.
Super 16 is available for Android and for free.
15. FxGuru
- Available for Android and iOS
- Free, but with in-app purchases
Do you like action effects in the Hollywood style and wish to use them on your productions without much difficulty?
Use FxGuru!
The app allows you to add explosions, alien invasions, sound effects, etc. Everything you’d find in a major movie production.
You can download the free version for iOS and Android.
16. SloPro
- Available for iOS
- Free, but with in-app purchases
SloPro is yet another video-recording apps ideal for those who like to change the speed of their films without much difficulty.
In addition, it has the option to pause the recording and continue afterwards, without having to make two videos, which is quite helpful during editing.
And of course, you can share your videos directly from the app to your social media.
SloPro is available for iOS for free.
17. VHS Camcorder
- Available for Android and iOS
- Paid
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Another application to record videos where the goal is to go old school. This time, however, the focus is on Dad’s VHS tapes.
Additionally, the VHS Camcorder also gives customization options that go beyond the retro effects, with cutting tools, frame rate and direct sharing on social media.
This app is for US $3.99 for Android and US$ 2.99 for iOS.
18. VideoCam Illusion
- Available for Android and iOS
- Free
The major unique feature of VideoCam Illusion is the possibility to apply the available effects in real-time, i.e., while you record your video.
The effects run the gamut, from a pen tool to frames. Additionally, the app has also got 6 filters, Os efeitos são os mais diversos, como risco de lápis e molduras. Além disso, o app também conta com 6 filtros, 5 effects, 2 recording speeds and allows you to automatically share the video on YouTube.
It’s a free app and available for Android and iOS.
19. HyperLapse
- Available for iOS
- Free
HyperLapse on the other hand, is an Instagram app that allows time-lapse videos compatible with this social network.
If you have a profile and want to create good content for it, this app is an excellent choice.
You can change the video speed by up to 12x, which could speed up a clip of the setting sun to just 10 seconds.
Even though this tool is on Instagram, you don’t need to use your account to access it. Just download and save your videos on your smartphone.
For now, this app is available only for iOS as a free download.
20. Boomerang
- Available for Android and iOS
- Free
Boomerang is a popular Instagram feature that has become its own app and can help you make fun and creative videos.
Nowadays, you can create video loops on your own social network account by accessing your Stories area.
But, if you don’t have an account or don’t wish to access it to create a boomerang, you can download the app for free at Google play or App Store.
It’s free!
BONUS: Sparkle!
Hotmart Sparkle is definitely worth checking out! Besides the several video recording apps mentioned here, Hotmart Sparkle is an amazing option where you can share content of any type of format.
With it, you can post videos with a duration of up to 3 minutes, and if you wish to pause them and continue later or at another place, you can do so without editing.
In addition, unlike other social media, with Sparkle your content is delivered to 100% of your audience, since the app doesn’t use algorithms.
You can also integrate your YouTube channel and blog in WordPress so that your followers can follow what you’re doing on all of your communication channels.
To watch a summary of the best apps for recording videos, check out our Hotmart Tips:
What else do I need to record and edit my smartphone films?
Although it seems more practical to record and edit videos on your smartphone, you still need to focus on quality work.
In addition to good editing, you need to pay attention to your ambient lighting. No one wants to want a video that is too dark.
Another thing to think about is ahome studio.
With all the goodness of a home studio, you will not only make quality content, but will create a standard for your work. This even gives you a visual identity for your content, not to mention that it will always be at your disposal.
Equipment like microphones are also important. They can help you capture higher-quality audio. This will help your audience better understand you (at many levels!).
With a cell phone with two cameras, you’ll almost always want to go with the back camera of the device. It tends to give the best quality and generally supports recording at higher resolutions.
Always look at the environment around you, taking advantage of the scenery, light and, of course, “your best angle”. And, if necessary, use a tripod.
With these things in mind, it will be much easier when creating your content and you can use the apps to record without worrying about having to make many edits to correct these details.
4 tips to get the most out of these apps
Now that you’ve checked out the list of the best video apps, you can get out there and start shooting your content.
So that you have all the success we hope for your productions, we’re going to give you a few extra tips so that your work is all-the-more appealing.
1. Record horizontally
The first rule of video making: always think horizontal.
Even though everyone out there has got their cell phone vertically in their hands, when it comes time to film, leave it on its side. This way, you can get the most out of the space and frame things better.
Beyond this, remember that nearly every desktop and laptop out there is set up horizontally. So, horizontal is the best way to make sure your work looks right across multiple devices.
Of course, there are exceptions. Stories, for example, are a rare time to film vertically to follow the layout.
2. Use the back camera
Ok, nearly every camera out there has got at least two cameras: front and back. The front one has more commonly been deemed the ‘selfie camera’ by most.
It can be tempting to use this selfie camera more often than not, but deny this urge!
Even though these front cameras have gotten much better over the years, they still don’t offer the same quality you’ll find on the backside.
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Always use the back camera when you’re looking to make quality videos. The sensors are better and will make any light appear more natural and give a better resolution. These will make everything look more professional in the end.
3. Give your phone the support it needs
Our next tip in our journey towards better quality videos is to always record with your phone on a flat and sturdy surface.
Don’t rely just on your fidgety fingers to make quality videos! Shaky footage is hard to watch, and don’t allow the camera sensors to do their work at full capacity.
Some models are already coming out with built-in stabilization which can help a lot with a little shakiness. But don’t depend on these too much and not every camera has this feature.
So, find a book to support your phone or pick up a tripod made for smartphones.
4. Careful sound
Every phone out there is made to capture sound, but don’t fool yourself! These built-in mics aren’t made with high-quality video in mind and can end up giving your video unwanted background noise and little range in sound.
Always try to use external mics. Some of the apps we’ve just talked about have special features made especially for external audio equipment.
If your app doesn’t have external mic options, don’t worry. You can always record the audio with an external recorder and merge it with your video later.
The important thing is to always be aware of your audio, noises, and sounds that might cause distractions for your viewing audience!
Always record your videos!
Now that you’ve had access to this list of the best video apps, it will be easier to see that it’s possible to create your own audiovisual content without much difficulty.
Despite this, always remember to have equipment at hand to help you produce quality content, such as microphones and even tripods, which will lead to incredible results.
The 7 key points of attention when recording your videos are:
- Pay attention to the lighting;
- Create a nice setup;
- Use a microphone;
- Use a mobile phone tripod;
- Give preference to the rear camera;
- Record in HD if you have this feature;
- Pay attention to your framing.
After this and choosing the video recording apps that suit your needs, all you need is to do is perform a quick edit to make your content even better and publish it to your audience.
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Let us know how it goes! :)
This article was originally posted in March 2019. It has been updated to include more accurate and complete information.